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Panasonic History

All the chapters of the success story

Panasonic was founded in 1918 by Konosuke Matsushita. That year, Panasonic introduced an improved attachment plug. Next was a double cluster socket that made it possible to power lights and appliances from a single source. The ideas may have appeared small, but the product provided a new dimension of comfort and opportunities being able to iron a shirt while having the light on. Since Panasonic’s launch 100 years ago, the company has constantly evolved to its current global scale with many milestones worth mentioning.

1918

Panasonic launched as Matsushita Electric Housewares Manufacturing Works

Attachment plug and two-way electric socket launched

1923

Bullet-shaped light launched

1927

Square-shaped light launched

1929

The basic management objective / company creed was established

1931

In-house production of dry cell batteries launched

3-tube radio launched

1932

The corporate mission was announced

1934

The Employee Training Institute was founded

1935

Matsushita Electric Trading Company was established

1937

Automotive storage battery launched

1951

Konosuke Matsushita made his first visit to the United States

1952

A technical cooperation agreement with Philips was concluded

1952

Portable radio launched

Monochrome TV launched

1955

The Panasonic brand launched as a speaker brand

1956

Modern factories were constructed in Japan

1957

First FM Radio launched

1959

First sales company in North America was established

1960

Color TV launched

1961

First manufacturing company in Southeast Asia was established

1962

Konosuke Matsushita’s story was covered by Time magazine globally

Panasonic’s first company in Europe was established

1963

World’s longest lasting dry cell battery launched

1964

Konosuke Matsushita’s story was covered by Life magazine globally

First stereo console “Asuka” launched

1965

Five day work week was implemented for the first Japanese company

First manufacturing company in Africa was established

1966

First manufacturing company in Latin America was established

1968

Factory construction in underpopulated areas in Japan started

1970

Direct-drive turntable launched

1972

First manufacturing company in India established

1973

First manufacturing company in the Middle East established

1974

Radio cassette player launched

1975

Linear phase 3-way 3-speaker system

1977

VHS video tape recorder launched

1979

Konosuke Matsushita visited China and business started in China in earnest

VHS Recorder with six hours recording capacity

1981

50 year anniversary of corporate mission

1982

First consumer video camera and portable recorder launched

1985

Establishment of Japan Prize Foundation promoted

Camcorder “MACLORD MOVIE” launched

1988

Merger with Matsushita Electric Trading – the official worldwide Olympic partnership started

Camcorder with optical Image stabilisation launched

1989

Konosuke Matsushita passed away

1991

Basic Environmental Management Policy (Matsushita Environmental Charter) established

HD TV launched

1994

Panasonic developed lithium-ion rechargeable batteries

1996

First counter-type DVD player launched

2001

Digital camera “LUMIX” launched

2002

Acquisition of 100% ownership of five group companies

Blu-Ray Disc as standard established

2003

Unification under the global brand “Panasonic”

Flat-panel plasma HDTV launched

2004

A comprehensive partnership with Matsushita Electric Works started

2007

“Eco Ideas” declaration

2008

Digital single lens mirrorless camera “LUMIX G” launched

Company name change from Matsushita Electric Industrial Co., Ltd to “Panasonic Corporation” and corporate brand unified as “Panasonic” worldwide

2010

Partnership with Tesla Motors established

2013

New divisional system under four in-house companies implemented

BtoB approach enhanced

2014

Fujisawa Sustainable Smart Town SST marked its grand opening

2015

Panasonic Appliance Asia Pacific Headquarter in Malaysia established

2016

Panasonic global concept: A Better Life, A Better World established

2016

UB900 Ultra HD Blu-ray player launched

Premium all-in-one-HiFi System “OTTAVA” launched

2017

Direct-drive Turntable SL1200G launched

4K OLED TV launched

Panasonic Industry Europe with its subsidiary Panasonic Electric Works Europe was founded

GA10 voice control speaker launched